May 13, 2022

Carping Point: The weekly DFA shows the way for a sustainable mass market model for newspapers…

Johannesburg – There was a lot of excitement in Kimberley last week. The Diamond Fields Advertiser, known to its readers simply as the DFA, moved to become a once-a-week free newspaper. Many of you might mutter ‘so what’. But that would be missing the point, the DFA isn’t a normal newspaper: it’s been published with one or two notable exceptions ever since it was started on March 23, 1878. That’s nine years before The Star was started i…

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