July 22, 2021

Top brewers toast easing of pandemic curbs with zero alcohol beer

By Philip Blenkinsop and Joyce Philippe

BRUSSELS/NEW YORK – While many drinkers may celebrate the easing of pandemic restrictions with a beer or glass of wine, the world’s biggest brewers will be urging them to try new zero alcohol lagers.

Having lost market share to craft beers and hard seltzers -or alcoholic fizzy water – top brewers like AB InBev and Heineken are betting on a new generation of non-alcoholic beers to help regain ground by tap…

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